Notes

Writing about
building the web.

Straight answers to the questions people ask me before they hire anyone — what things cost, what's worth paying for, and what isn't.

  1. pricing, hiring a developer

    What a website should actually cost

    Why quotes for the same website range from $500 to $50,000, and how to tell which end of that range you actually need.

    Read
  2. performance, how we build

    What actually makes a website fast

    Speed isn't a plugin you install at the end. Three things account for almost all of it, and two of them are decisions rather than code.

    Read